User Generated Content (UGC) is a tool that Kosher Pixels uses to bridge the live fan experience with a call to action. We excel in enhancing the fan experience by reaching out to the fan “offline” and incorporating these campaigns to the live production. This creates a truly 360-type experience.

For example, KPX built a campaign for Bon Jovi asking fans to film their hometown during the 2010 tour to use a content on the screens for “I Love This Town.” Fans sent in clips of their hometown and in each city throughout the world, and  the best video won tickets to the show and their videos were showcased live on the screens during the song.  This call to action generated massive fan response, media interest, a local angle in each market for promotion. The following year we followed up this contest with the ground-breaking “Livin’ On A Prayer” campaign.  This was a worldwide contest that generated thousands of entrants lip syncing to home made videos. The campaign went viral and again videos were played live during the show – enhancing the fan experience and participation.